Alan Cresto captures images for Sony’s “make.believe” campaign – Sony’s official brand message implying that anything one imagines, one can create. Cresto shot lifestyle images of the Sony Cybershot Camera, marketed to a young demographic.
Cresto shot the campaign on location in Los Angeles. The team was scouting for another part of the shoot when they happened upon the ferris wheel. The location was used for a lot of weddings and Cresto and creative director Guto Andrade were inspired to stage an outing for a group of friends that loosely implied a couple getting engaged. The group rides the ferris wheel, plays music, dances, and tailgates, all while emphasizing the different features of the camera. The ads are out now on billboards and in Sony stores around the country.
See more of Alan Cresto’s photography here.