Our artist Andrey Gordeev was recently commissioned by DDB New York to create a series of illustrations for the New York Lottery’s new “Pay Me!” campaign. The campaign debuted earlier this month and the images appear with the copy “Get an extra payday, without the extra job.” The idea was to show that playing the lottery is easier than working two jobs.
CLICK HERE for Andrey’s Mendola Artists’ portfolio
The posters feature a dentist who is also a tattoo artist, an ice cream man who works as an EMT and a funeral director who doubles as a magician. They can be seen at various NYC outlets such as subways, bus shelters, and phone kiosks. Take a look at his development process for each scene and the finished narrative below.
When Andrey starts a project he is determined to execute each challenge perfectly from sketch to final!
Andrey may live in Russia but he has received praise from friends who have spotted his unique professionals all over the city. We are thrilled to show off Andrey’s hard work–please let us know what you think!