Steven Salerno

About Steven Salerno

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So far Steven Salerno has created 10 blog entries.

-latest illustration for The New York Times…. "City Sounds"

By |August 14th, 2015|Syndicated Content|

Posted here is a detail from my recent illustration for the The New York Times (art director: Carol Dietz) which will appear on the cover of the Real Estate section this Sunday, August 16th, 2015. (see link to NY Times on-line to view full illustratio...

Project: goat cheese packaging label/ "billy"

By |July 15th, 2015|Syndicated Content|

Throughout my illustration career I have created many food and beverage illustrations and graphics for clients…. such as Williams SonomaMcDonaldsEl Paso Chili CompanyCarrabas Italian Grill, etc… plus for many food related magazine articles and cookbooks as well. (visit stevensalerno.com and click on the ‘just food’ portfolio)
Recently I was asked to create some preliminary drawings of a goat character for a goat cheese label project. Unfortunately I ended up not getting the assignment from the agency (you know how that goes, you win some you lose some) but posted here is a prototype label graphic, incorporating one of my simple goat drawings. The simple drawing was created digitally: white line on a black textured background.
Project: goat cheese packaging label/ "billy"
label illustration by Steven Salerno  visit stevensalerno.com
Visit stevensalerno.com to view my various illustration portfolios, for advertising, editorial, food, picture books, etc…

ARRRRRGGHHHH! Pirate themed picture book is next…

By |July 10th, 2015|Syndicated Content|

I am beginning preliminary sketch work for a new picture book project for publisher Farrar Straus & Giroux. It's written by April Jones Prince, and is a fun pirate-themed twist to a classic children's story... I am not going to mention the book's title quite yet, as it's not slated for publication until 2017.... best to keep it under wraps at the moment.

ARRRRRGGHHHH!  Pirate themed picture book is next...
Like Father, Like Son... Pirate Style. Character sketches for next picture book project.

My normal process in creating the illustrations for a story, of course after already having read the manuscript a million times and after making visual shorthand notations on ideas for scenes... is to then create preliminary sketch studies of the characters within the story. Once all these studies are completed I then create a rough storyboard of the entire book, working out the scenes, compositions, balance and flow of the spread scenes, full page scenes, and vignetted images, plus the relationship of the text and image placement, etc... 

Once the storyboard is completed (which by the way is not shown to anyone) I then proceed to making all the full-sized final sketches based on the storyboard, making adjustments and improvements along the way. It is these final sketches which are then formally presented to the editor, art director, and design director at the publishing house.
ARRRRRGGHHHH!  Pirate themed picture book is next...
She wields a better sword than ladle... Character sketch for next picture book project.

All the sketches were created with crayon, gouache, and with added digital color. 

Anyway... I am at the very start of the whole process, and what you see posted here are early sketch studies. So, the characters I have created thus far could certainly change and evolve further during the storyboard and sketch stages.....


ARRRRRGGHHHH!  Pirate themed picture book is next...
A fair lass... Character sketch for next picture book project.
In 2015, I have two new picture books being released:  

WILD CHILD (written & illustrated by Steven Salerno -August 2015, Abrams Books for Young Readers) It’s a story about a new kind of wild creature that dominates the jungle, and how all the other animals try and tame it to restore peace and quiet. But nothing they try works. The wild creature just getswilder… until the clever Gorilla finally figures out a way.

The Fantastic Ferris Wheel (written by Betsy Harvey Kraft, illustrated bySteven Salerno -October 2015, Christy Ottaviano Books) It’s the true life account of American engineer George Washington Ferris, inventor of the giant observation wheel built for the 1893 Chicago World’s Fair, and dubbed the “Ferris Wheel”. Visit my illustration web site stevensalerno.com to see the many picture books I have illustrated, as well as to view my portfolios for advertising and editorial projects…

Character Design… preliminary pencil sketch

By |February 15th, 2011|Uncategorized|

to see more samples, visit stevensalerno.com and click on "character design/vector" I am currently working on a personal project, which at this stage is involving designing a handful of simple, comical characters... posted here is one of a doorman. I...

Character Design… preliminary pencil sketch

By |February 15th, 2011|Uncategorized|

to see more samples, visit stevensalerno.com and click on "character design/vector" I am currently working on a personal project, which at this stage is involving designing a handful of simple, comical characters... posted here is one of a doorman. I...

The Joy of Sax

By |January 16th, 2011|Uncategorized|

Posted is a doodle from my sketch book of a saxophone player... created with a black litho crayon and added watercolor washes. I had seen a street musician that day playing in one of the subway stations, and made this quick doodle from memory once I ...

The Joy of Sax

By |January 16th, 2011|Uncategorized|

Posted is a doodle from my sketch book of a saxophone player... created with a black litho crayon and added watercolor washes. I had seen a street musician that day playing in one of the subway stations, and made this quick doodle from memory once I ...