Tom White

Football Shields





















I recently designed these updated shields for a football sports marketing program and packaging for one of the major beer brewers. In the end, the client moved in a different direction, but it was great fun to work on and worth sharing.

Case Study: Exhibitor Magazine illustration

Here I outline the process I used from planning to completion of a two spread illustration I recently did for Exhibitor Magazine. The multi-part machine is a metaphor for the rebranding process Medtronic and their subsidiaries went through in regard to how they present themselves in the marketplace and trade shows. The illustration was particularly challenging in that there were several stages in the machine which all had to coordinate with each other in sequence and coincide with where they fell in the story. All while avoiding the magazine gutters, bleeds and tight-fitting text. Equal to the challenge was concepting what each segment of the machine should look like. Too much detail would take away from the symbolic nature of each stage of the process. Too little detail would make the illustration less interesting. The following is a glimpse of how I did it (click each image to get a closer look):

Finished illustration rendered in Photoshop

Exact drawing in Illustrator of all components done in grayscale (my method of working – no color until the composition is set)

Rough planning sketch drawn in pieces then scanned and composed together in Photoshop and placed in a layout. Each component of the machine was drawn separately several times until the right view was created. Then each was brought together in the layout and the pipeline that connects them was added last when all the components were set in the right place.

Giclees – I’m lovin’ paper!


Recently, I’ve started something new. As much as I love working in the digital environment for my clients, I have a renewed interest in getting works down on paper; both my own and other artists and photographers work in the form of museum quality giclee prints. This image is part of a series of images used on the 9 Surf Editions website and advertising campaign. I wanted to emphasize my approach to the process – keep it as hands on as possibly, in the tradition of the old engravers.

Super Bowl 2014 Host Committee logo design

Source Communications commissioned me to design the logo for the Super Bowl 2014 Host Committee campaign. Super Bowl 2014 will be held in New York–New Jersey in the MetLife (Meadowlands) Stadium. The host committee is a select group of 22 people and organizations who help organize the many different aspects of hosting an event of this scale. When the logo and campaign was completed, there was a press release in late September in New York City where all the major news organizations reported on the campaign. Included in the reporting was an analysis of the logo. It was a lot of fun to read the reporting, especially when it included critiques of the logo! Google “Super Bowl 2014 logo”

PAGEPLANE, Chuck Green

I came across Chuck Green’s blog called PAGEPLANE recently. He had posted an item about me and as I was checking it out, I read other posts and was surprised I hadn’t heard of his blog already. I found it to be a great resource for all folks in and around the design and visual communications industry. Really interesting posts of people doing inspiring work. If you are not familiar with it, he’s been reporting for nearly six years. Thank you Chuck, excellent work! Be sure to check it out: http://www.pageplane.com

The economy then and now

While doing a search, I came across this image which I did for US News & World Report in 2000 at the height of the tech economy. The article reported on the changes and challenges due to rapidly changing technologies. Ironic that it was done just before the tech market crash considering that we are in dangerous economic times again.