Bigshot Toyworks Makeover the Twinkie for Fortune

Bigshot Toyworks re-imagine the iconic Hostess mascot Twinkie the Kid for Fortune Magazine. The updated, depressed imagining is for the cover story “Hostess is Bankrupt…Again.” The lunchbox snacks company is in bankruptcy court for the second time in a decade, caught in a fight between labor and hedge funds, with no one able to agree on how to restructure.

Bigshot Toyworks had a great time working on the project. It gave them the chance to work with an iconic brand mascot and to illustrate the current environment in the food industry. Klim Kozinevich of BigShot Toyworks says, “since ‘Twinkie the Kid’ is such an iconic character in American advertising, we wanted to be respectful of his history and not make him appear injured or overly abused. After a few rounds of designs, I feel we managed to really capture the point of this article.”

The latest issue of Fortune Magazine is on newsstands now.

See more of Bigshot Toyworks’ illustrations here.

 


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