…A couple of months ago I produced a piece of work for a beer bottle for Collective Arts Brewing‘s Series 2.
From their web site: “WeÂ are a grassroots beer company fusing the craft of brewing with the inspired talents of emerging and seasoned artists, musicians, photographers & filmmakers. Our brewery is dedicated to promote artists and raise creative consciousness through the sociability of craft beer.”
They receive quite a number of submissions for each series, so it’s nice to be in the company of many very talented creative people. Â Thank you to the judges and founders for Â choosing to produce my work.
I chose to slightly recycle an older image as it was very appropriate for the project – first of all they are Canadian company and the Polar Bear is quite simply a majorly recognisable part of Canada’s culture and landscape.
I tried to rather wittilyÂ title the image “Polar Beer”, bit naff maybe, but it works. Â For anybody who may know the original image, I have changed the champagne bottle for a version of the beer bottle and initially kept the straw, but apparently Canadian advertising laws don’t permit imagery of the actual ‘drinking’ of alcohol – bit strange I know, so I was asked to remove the straw and place a cap on the bottle, still looks okay though I think.
Thank you again to Matt Johnston and particularly to Bob Russell whom I had quite a few conversations with – Cheers!
Filed under: Paul Garland
See full post here: paulgarland.wordpress.com2014-06-06.