Douglas Friedman Gets Zesty for Kraft

Kraft invites you to get zesty with its new campaign for Kraft salad dressings. Douglas Friedman photographed these playfully suggestive print ads starring Anderson Davis as a hunky male chef.

The campaign launched April 1st (no jokes intended) to heavy social media buzz. Kraft created a microsite, “Get Me Zesty”, where users can create their own zesty experience with electronic cards called “Zestygrams.” “Get Me Zesty” has gotten the attention of millions and has been written up in Adweek, Ads of the World, and Trendhunter.