Amazing news that #ShareTheLove for AIDES won a Gold Lion for Design and also two Bronzes (Design; Health and Wellness) at Cannes Lions advertising awards this week! It was a pleasure working with TBWA\Paris as illustrator on the campaign, and thanks to AIDES for commissioning such challenging and creative campaigns.
Share the love, not the aids virus. In France, apps dating conquered the cities. 1/4 French people is registered on a dating platform and 2 out of 3 admit to go on it for a “one night” date. It has never been so easy to find a partner, and in fact, the risk of encountering the HIV virus has never been so big. AIDES recalls that in France, 25.000 people are infected with the HIV virus without knowing it. And 6.000 people discover their HIV status each year.
In that context, AIDES launch a viral activation that compared twitter’s viral nature and reach with how viruses spread in real life. A campaign created by its agency TBWA\Paris aiming to remind how important it is to protect itself, no matter how you met.
About AIDES: AIDES is the first association fighting against aids virus and hepatitis in France and Europe. It has been working with and for the most vulnerable populations, for more than 30 years to reduce new infections and to support those infected, towards care and human rights.