Many companies, when it comes to their products and brand identity, spend a lot of hours, money, and/or manpower in creating their image. If you look at large farm machinery, construction equipment, or auto manufacturers, you can usually tell who built the product by the color scheme, design features, or product markings. And the distinction doesn’t stop with the actual product. If you open their owner’s manuals, parts catalogs, or marketing materials, you will see their documentation has a distinctive look while still following industry standards. Corporate branding uses specific colors, a certain type face, layout style, or even illustrations that are created using a consistent style. Large companies have the revenue and manpower to build a consistent brand from the product to the documentation. Now, how can small to mid-sized companies achieve this same brand recognition without the available resources of a large company?… Read More
See full post here: TPA, Inc.2011-05-03.