James Yamasaki created this illustration for Billboard Magazine about the SXSW Festival held in Austin, Texas. The big brands pulled back in response to the oversaturation of marketing and big business in the prior year. An executive in the middle of the chaos puts his hands up and walks away. The art director wanted “something really colorful, with a lot of movement.”

James Yamasaki is represented by Linda de Moreta. See much more of his work through his Directory of Illustration portfolio and at lindareps.com.