This was a development project through Sterling Brands for a Tropicana product called Tropolis. Jeff created an alternate world for kids to explore: fantastical, bright, surreal and full of fruit. The concept was inspired by different wonders of the world. These three fantasy environments, in extreme perspective, are made out of cherries, apples and grapes twisting and turning through hills, mountains, and valleys.
See full post here: MENDOLA ARTISTS2011-03-31.