Kraken Rum just released three new advertising spots that will be aired during the ESPN March Madness that includes “Existence,” Strength” and Survival” with can be view in the following links:

Existence: http://www.krakenrum.com/movie/6
Strength: http://www.krakenrum.com/movie/7
Survival: http://www.krakenrum.com/movie/8

The Design firm, Dead As We Know It, along with illustrator, Steven Noble, and animator, Adam Gault Studio, combined their individual expertise to create these unique animations. All the illustrations were individually hand drawn in the old engraving woodcut style and supplied digitally to the animators. For example, the Kraken octopus was illustrated over a supplied wire frame with different Photoshop layers applied for the shadows.

Kraken Rum Animations