Zach Gold photographs recent campaigns for Adidas, Ubisoft, and Dominic Louis. Gold shot two campaigns for the sportswear company, including a women’s campaign and a second campaign with martial arts star and actor Jet Li. He also shot campaigns for the Ubisoft video game “Assassin’s Creed” and up-and-coming designer Dominic Louis.
Gold traveled to Beijing to shoot for the two campaigns for Adidas. He photographed Adidas Womens with Yao Chen, an award-winning Chinese actress and celebrity. The concept was “Come Out and Play” and incorporated modern dance movements and group play themes. The second campaign, with Jet Li, is for Wuji, the brand’s line of martial arts-inspired clothing. Gold photographed it in an old movie studio outside Beijing. The concept was to take important chapters in his life and find an image that represented that time and project it on the wall behind him. Gold says Li “an amazing presence – very powerful and an intense gaze,” and adds, “watching him do his wuji is one of the most powerful things I have ever seen.”
Gold reunited with Travis Britton, a Creative Director at Cutwater, on the new Assassin’s Creed campaign. The ad features three athletes, Adrian Peterson, BJ Penn, and Derrick Rose, who are also fans of the video game. Gold found them all great to work with and adds,“it was really cool to see how much respect they have for each other as well.”
Gold collaborated with Dominic Louis, a young menswear designer, for the first time on a series of portraits. The subjects were people who had had some hurdle or difficulty to overcome in their life to become who they are today. Gold shot 10 people in one day. The portraits were hung at Louis’ recent fashion show.
See more of Zach Gold’s photography here.