Lucia Emanuela Curzi works with Air Paris and Reel Shanghai to produce several exquisite illustrations for the Reel Fashion Show. Completed towards the end of last year, the advertising campaign is now live in the lavish department store in Shanghai. Lucia says “…a lot of high-luxury fashion brands were involved directly in the creative process featuring fashion illustrations from the Spring Summer 2013 collections; Alexander Mcqueen, Alexander Wang, Gucci, Marni, Moncler, Givenchy, Saint Laurent, Stella McCartney, Lanvin, Emilio Pucci, Sergio Rossi, Bobby Brown, Mac, Lancome, Clinique and Clarins.” The work was also included in a fashion illustrated magazine/look book called “The Reel Spring Magazine’ which is for clients inside the store and features 35 illustrations. Light boxes inside and outside the mall, life size cut-outs of the models and a maxi poster and invitation card, were also part of this major fashion event.
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