Sasha Prood – A multiple execution solution, an Illustrated farmers market alphabet

March 8, 2017 Inspired by Närproducerat – locally grown, farmers market produce – Sasha Prood crafted a custom alphabet for uses across all media and platforms. Developed at the request of Swedish advertising agency Garbergs for incorporation into a series of pop-up farmers markets hosted by Jernhusen. Jernhusen owns and runs railway stations attached to the Swedish rail network and wanted to use this platform to celebrate local farmers and the bounty of foods they ship via train everyday. Other credits include Art Director Jacob Frisk and Production Manager Malin Boustedt.

 

Finding a way for one creative to work across multiple platforms and executions is a challenge for clients and illustrators. This Swedish agency commissioned Sasha to illustrate a full custom alphabet allowing them the freedom and flexibility to simply write words to fit multiple platform executions, at any size and dimension. The illustrated lettering told the rest of the story – posters, banners onsite, tote bags, print ads, portrait, landscape and square – it all worked.
 
 

The post Sasha Prood – A multiple execution solution, an Illustrated farmers market alphabet appeared first on The Illustration Room.


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