Watching the Sal Cincotta seminar over the weekend on creativelive.com has really inspired me to make some changes to the way my photography is presented online, the products I offer and broadened my mind with ideas to incorporate right now and in the future.
So I’ve started with something small-but huge, my logo. It’s a very subtile change-I just added that swirly thing behind my name. But now it’s more than just a font and a copyright notice. Now it’s a Brand. I’m working now to include this on everything I do. My website, my images, my forms, my emails, my business card, my packaging, my dvds…hey I might even get a t-shirt…well maybe not.
The Brand is an old, old concept-but something I have forgotten in recent years. My photography business especially should be very aware of this! Sure a swirly logo won’t make my photography better, but photography is a luxury item, why not package it that way?
During Sal Cincotta’s presentation he shared some of the products he offers his clients-leather bound albums, large wall prints and canvases, even a thumb drive enclosed in a velvet lined ‘branded’ jewelry box. To paraphrase him, “You’ve put all of this time and work into creating these beautiful images for a client and then you want to hand them a cd in a paper sleeve with their name written on it with a Sharpie?” Guilty as charged, but that will be changing.
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