Had the opportunity to work up some illustrations with Hoffman | Lewis for their McDonalds filet-o-fish “Tales From the Sea” campaign a few weeks ago. This one was a little tricky since there was only one week to work up sketches, get approval, and complete final artwork before poppin’ these up in the air. Everyone over at Hoffman | Lewis was great though, and really helped streamline the process. These are only being used for a St. Louis, MO metro campaign though (not national unfortunately). So if you’re in the STL keep eye out and see if you can spot all five!
See full post here: RAWTOASTDESIGN illustration blog2011-03-11.