Target is bubbling over with cheerful springtime goodness as in-store marketing and POP featuring Catalina Estrada’s kaleidoscopic Easter artwork blanket the nation’s stores. The entirely un-traditional approach to Easter places the chocolate bunny as the star in a candy-colored world of Catalina’s intricate yet whimsical images and patterns. The Easter theme lights up the entrance and seasonal department and travels throughout the store, popping up in the card department and other areas. The Easter theme also includes Target exclusive Hershey and Godiva chocolate Easter bunnies with packaging by Catalina, and the spring kids direct mail catalog featuring her illustrations on the cover and interior.
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