Tesco Kids Safari Club

Logo designed for Tesco Living new online Kid’s Safari Club.

The brief required me to create a simple logo to be used on all the activities on the site. Simple hand lettered typography with the magnifying glass and bumble bee created an effective logo design that was child friendly.

I have also shown two other variations that I proposed to the client before the final was chosen.

Client: Tesco Living

April 2014

Tesco Kids Safari Club Tesco Kids Safari Club

See full post here: Alice Potter Illustration2014-04-20.