We received this monster stash today from the Strange Famous HQ: all of the things that have been printed for Sageâs tour (halfway through, UK leg commencing October) and copies of the long-awaited album itself. It came in three boxes over three days and each one was scalpelled open with a child-like grin of excitement.
Iâm particularly impressed by the sensitivity with which the delicate lines of the illustrations have reproduced on the tiny CD version, and the impact of the SAGE FRANCIS writ large over the t shirts. Careful printing has meant that even on the meaty hoodies, the detail of the little house and things like the riveted album title havenât suffered – these things mean a lot when youâve grafted on the minutiae of a thing.
Turn your eyeballs too to the copper and verdigris-coloured vinyl, which changes with each side (no two will be the same). The blue cassette tape is a triumph (oneâs gone in our tape-only automobile) and the sparkling, presumably accidental show-through of a little silver on the CD itself makes for real glittery impact. And who DOESNâT wish for a pile of golden round stickers? All brought together in the experienced hands of Irena Mihalinec, Strange Famousâ in-house designer, who brought coherence and consistency to a wide range of difficult-to-design-for objects!
Sage is, to coin an oft-abused phrase, at the ‘top of his gameâ – lazy shorthand really for someone whoâs spent long enough in a business to know how to give value and earn the love – and this is an artillery of connected, considered pieces which demonstrate that: the core product itself, with the extravagant coloured vinyl that ALL buyers deserve, the supporting items for tour sales, the give-aways and the add-ons. All must work together coherently, and the fewest amount of compromises should be made on quality when people are spending their hard-earned, whether after the gig or making a solitary album investment. Watch, and learn!
Iâm looking forward to the UK tour, when I get to see all the audio jump to life on stage. Gulp.
See full post here: Inkymole2014-07-30.