It’s not by accident that the world’s top illustrators and representatives rely upon Directory of Illustration.com as their primary marketing venue. We are the clear leader in several illustration markets and we promote you 24/7 to a worldwide community of art buyers that regularly hire commercial artists.
These art buyers find great illustrators for great assignments in a number of ways, including your online Directory of Illustration portfolio, with optional keywords and descriptions.
These elements are crucial to your online exposure on Directoryofillustration.com and here’s why:
Art Directors regularly use our Keyword Search.
We all know how busy Art Directors can be. They don’t always necessarily have time to click through every portfolio listed on the site. Quite often, they know what they need but not who. Our Keyword Search lists about every single style, technique, subject, and specialty one can think of.
All that an Art Director has to do is select a box, click search, and all the relevant results and artists appear. Unfortunately, if you do not use keywords for your images your work may not show up on the keyword search.
Art Directors also regularly use our Image Search.
In addition to the Keyword Search we also have an easy and convenient Image Search on our homepage. The image search is simpler than pie- just enter a few words to search for and we will populate any images that have included those words as a keyword or in the description.
Sure, most of the relevant Keywords are covered in the Keyword Search, such as Editorial or Portrait. But, what if a prospective client wanted to commission an illustration of a truck? That client could then type ‘Truck’ into the Image search and find a few pages of results.
Here’s a great example from Eric Larsen:
Eric provided descriptive and detailed information about his image, ensuring that whether someone uses the Keyword Search or Image Search his image will appear regardless. This illustration would also appear with a simple search for “Daycab” or “Calendar” or “Adobe Illustrator”.
Hopefully this article gives you a little more insight into exactly why filling out keywords and descriptions for your Directory of Illustration portfolio images should be one of your top priorities. It not only puts you out there for creatives to find, but also increases your exposure and thus your potential to be hired for a new project in your specialty.