This was a great job I worked on with art director Merry Natalia in the New York office of Draftfcb .
It’s for a contraceptive brand called PlanB and had to be handled very carefully so that the artwork hit the right note – there were a few re-workings to achieve this!!
Working with combining illustration and lettering with a restricted, yet feminine colour palette, these illustration sets were for a story board for a potential animation. The work was also used in press ads.
It’s a change to see me working with pastel colours, instead of full on brights – but I really enjoyed the challenge!