We Are The Rhoads for New Balance

We Are The Rhoads get active with New Balance for their 2012 Women’s line and “Let’s Make Excellent Happen” campaign. The photography duo teamed up with the shoe brand to bring to life their message of always striving to achieve the best. This particular campaign is aimed at women who may not be professional athletes, but still want to be active in their everyday life.  The Rhoads were chosen by the agency Arnold to bring their signature lifestyle touch to the imagery.

The Rhoads shot the campaign in the Los Angeles area. The inspiration was centered on movement and authentic active moments. The Rhoads photographed action shots of women wearing yoga clothing and shoes from the 2012 line. Playing off the bright colors of the New Balance attire “helped give the campaign a fun, playful energy,” says Sarah Rhoads.

The New Balance campaign is out now.

See more of We Are The Rhoads’ photography here.

Client: New Balance
Agency: Arnold
Art Direction: Janeen Ritson
Art Producer: Kathy McMann
Photography: We Are The Rhoads