CRUM Copywriting can provide the right words for your websites, press releases and blogs
There are so many skills needed to run your own business. It is impossible to master them all! The likes of Bill Gates, Richard Branson, Daniel Ekk and Jeff Bezos and others have become so successful by concentrating on what they do best – and delegating some aspects of what needs to be done to people with the expertise to do so. Promoting what you do in the best way possible is one of the most important things you will do in business.
Expert copywriting through CRUM Copywriting is one of the skills that can help to achieve that. Copywriting is the art and science of writing the words used on web pages, adverts, promotional materials, and much more besides.When done well, this copy will sell your product or service and convince prospective customers to engage with your business and spend money. It will give your firm a competitive edge over any rivals, while also establishing your validity and relevance to customers.
When you run a car, you ensure that you use the services of a mechanic who knows what they are doing to ensure that it stays working well. It’s likely that your business is worth far more than a car, so investing in its smooth running is very much worthwhile. One of the most important aspects of copywriting – although copywriting can help with many aspects of a business – is your website. These days your website will often be the first sight of your enterprise that prospective consumers will get. This was true even before the Covid pandemic and the subsequent lockdowns, but it is even more so now. Your website has become the shopfront of the 21st century. While you may spend thousands of pounds in ensuring your actual shopfront or business premises are looking the part, your virtual shopfront – your website – is even more important.
Top quality copywriting will ensure that your online presence will make sure your firm stands out. At CRUM Copywriting we will be happy to help you to achieve that. Before joining CRUM Copywriting, I spent 25 years working in local and regional journalism, before working in PR.
My PR experience has seen me supporting organisations including Southport Business Improvement District (Southport BID), Southport MP Damien Moore, Sefton Council, Southport Town Deal, Southport Market and others. I have written copy for politicians, BIDS, councils, business organisations, small local businesses, supermarkets, architects, estate agents, fishmongers, health and social care businesses, shops, development companies, and many more besides.
There are many aspects of journalism which provide an important aspect for copywriting. I enjoyed several years working as the Editor of newspapers and websites in the North West including the Southport Visiter, Midweek Visiter, Bootle Times, Formby Times, Ormskirk Advertiser, Skelmersdale Advertiser and others. Our Southport Visiter website – at one time the fastest growing news website in the country – was twice runner-up in the 02 North West Media Awards, beating some big regional websites with big newsrooms behind them on the way.
Quality was always our first consideration.
There were a number of aspects that we swore by, that remain true here at CRUM Copywriting. The first among these was the mantra ‘Right First Time’. Copy always had to be correct, both grammatically and factually before it appeared on either our websites, our newspapers or our social media channels. The growth of social media in recent years has been both a blessing and a curse. One thing it has done is to give so many more people a very instant and a very powerful voice. Readers or customers are very quick to spot any mistake made online – and they will very quickly tell everyone about it! ‘Right First Time’ ensures that great care is taken when writing copy. It’s important to check, and check again before you are ready to publish. That doesn’t mean to say that a fresh pair of eyes doesn’t help. A fresh perspective is always very helpful when getting your words right.
With newspapers and websites, the reporter traditionally wrote the initial story before the copy was read and then revised firstly by a news editor, then by a sub editor and finally by an editor. Even before that process, reporters attended news conferences in order to discuss which stories were to be covered and how they were to be developed. Conversations between people who own firms and copywriters can also help to achieve the best results. Business owners are busy doing a thousand and one different things at the best of times. When they also have to write their own web copy, pen their own press releases, draft their own social media posts or put together their own blog posts, it misses out on several of the processes involved with putting together newspapers and websites. It leaves out the crucial, initial conversation about what copy is needed and what isn’t. Which pages should be included online, how should they be worded, what are the core aspects of the business?
What are the best and most efficient ways of enticing customers not only to dwell on the website to discover more, but also to engage with the firm and to buy products or services from them? Copywriting is great value for money because once the website is just right and the words are in place, major changes won’t be needed unless the business itself develops new areas. Once you are happy with the results, you will want to ensure that new visitors are attracted to your website and that existing customers are tempted back to return again and again. One effective method of doing this is through regular blogging. This boosts traffic to your website; makes your site more likely to be found by potential customers; engages existing customers; and will help to increase your conversion rate. Blogging is also an excellent way of building consumer loyalty and really developing your brand in a genuine and powerful way.
Opening the doors and letting people see behind the scenes is a great thing to do. Through your blog posts you can let people know exactly what you’re all about and what you stand for. At CRUM Copywriting we can make that an easy process for you. Just keep in touch through emails, social media messaging, regular phone calls – whichever method you find is the easiest way of communicating. We can quickly turn that into readable copy which can inform, entertain and engage any visitors to your website. Online is the new high street. It presents huge opportunities for the businesses which use copywriting effectively. For more about Crum Copywriting, please visit: www.crumcopywriting.com or email: info@crumltd.co.uk or call us on: 07472 789 801.
