Have you noticed murals popping up in Pocatello and other parts of Idaho and you wonder, “How can a mural help my business?” Let’s look at the positive impact this artistic investment can have on your organization.

First, Let’s define the term mural.

Traditionally, we think of painted murals as artwork directly applied to the exterior of a building or the interior wall of a home or business. Murals can be created with latex, enamel, acrylic, oil, and/or spray paint. Today, they can also include projected artwork onto a building, or a digital painting printed and installed onto frames affixed to a wall. There are a lot of options.

How can murals influence your company?

Increased Brand Awareness

Make an impact with your brand by painting an exterior wall with your logo or eye-catching art. Commercial murals are found in coffee shops, retail spaces, restaurants, hotels, and other commercial establishments, serving as advertising or marketing tools.

Attract Customers

Murals attract attention. They can draw new business to your location. They can also become a landmark in your community. Think of the mural paintings of wings that attract random photoshoots shared on social media.

Create an eclectic, positive atmosphere.

Whether it is edgy, relaxing, colorful, or muted, large-scale artwork can individualize a space and create a specific atmosphere.

Enhance the Value of Your Property

A well-executed mural on a commercial building can attract potential buyers and tenants.

Boost Employee Morale

Murals can enliven a workspace. Employees surrounded by beautiful artwork will find it aids in productivity and an increased sense of well-being. Murals also can foster a feeling of identity.

Make a statement about your business.

Is your business dedicated to certain causes? Do you have a mission you want to share visually with your community? There is no better way to make an impact than with custom large-scale artwork.

Support Your Local Artistic Economy

By supporting a local painter or muralist you are contributing to your neighborhood economy. This benefits more than just the artist but the businesses they frequent and utilize.

Overall, murals can add terrific value to your business or space.

In the next few weeks, we will discuss what you need to know when hiring an artist, what you can expect to pay, and how long murals take to craft.