WORK SHOWCASE: Joe McKendry

This week, the Directory of Illustration is proud to highlight work from Joe McKendry.

Illustrator: Joe McKendry

Client: Jim Beam

Project: “Master Distiller” Portraits and Additional Assets

FROM THE ARTIST: “I recently recreated all of the ‘Master Distiller’ portraits for Jim Beam. These portraits will be used for promotion across all platforms. Simplified versions of the portraits will appear on the side of all Beam products starting in Jan. 2023. In addition to the portraits, I was asked to create drawings of all the buildings on their newly renovated distillery campus, as well as illustrations of cocktails, whiskey related objects (barrels, nosing glass, hydrometer, etc.), and a diagram showing how the distillation process works.  It was a big job and a fun job – and since I’m a huge fan of both history and bourbon, it was right up my alley!”