WORK SHOWCASE
Steven Noble for Moosehead Breweries
This week, the Directory of Illustration is excited to highlight a new project by Steven Noble for Moosehead Breweries.
The Work
Project: Small Batch Labels
Artist: Steven Noble
Client: Moosehead Breweries
About the Work: Moosehead Breweries has once again teamed up with renowned illustrator Steven Noble to bring their latest Small Batch beer series to life. Known for his distinctive scratchboard woodcut style, Noble crafted a collection of custom label illustrations that pay tribute to the brewery’s rich legacy—spanning from the 2nd to the 6th generation of Moosehead’s storied history.
The series includes uniquely named brews such as Andrew & Patrick’s Session IPA, Derek’s Single Hop American IPA, P.W.’s Czech Pilsner, George’s W.C’s, and George’s B’s English Porter. Each label not only reflects the heritage of Moosehead beer but also honors the individuals behind its evolution over the years. Noble’s illustrations echo the classic style of the original Moosehead logo, adding a timeless, handcrafted feel to this new collection.
About the Artist: Steven Noble is an internationally acclaimed illustrator known for his masterful work in scratchboard, line art, woodcut, and engraving styles. With over two decades of experience, his intricate, hand-carved illustrations—created using X-Acto blades on pre-inked clay boards—showcase a remarkable range, from bold woodcut imagery to delicate 19th-century-style engravings.
His iconic work includes the back of the U.S. $1 bill, a refreshed White House logo, and the famed American Express centurion. Steven’s client list spans global brands such as Coors, ExxonMobil, JP Morgan, Mercedes-Benz, Old Spice, Cracker Barrel, and Beaulieu Vineyards. He also illustrated the acclaimed children’s book Zathura.
Throughout his career, Steven has earned numerous accolades, including the Meade Show Award for Excellence, multiple Addy Awards, and recognition in Communication Arts for outstanding advertising illustration. His expertise extends across logo design, editorial illustration, annual reports, and packaging—bringing a timeless, handcrafted quality to every project.
