Steven Noble was commissioned by Pearlfisher, a strategic creative and brand design agency based in London and New York, to render the new updated illustration for Wild Turkey Bourbon in a scratchboard woodcut style that included two versions. The illustration versions are to be used at larger and smaller sizes for labels, shipping cartons, etc. The illustrations were created by hand on a scratchboard / clayboard surface and scanned in digitally as an eps file.

More work by Steven Noble can be seen through his Directory of Illustration portfolio and at