On the 25th Anniversary of Photoshop, Adobe commissioned 5 artists, including Adhemas Batista, to illustrate lions for the Welcome Ad and the OOH at the 2015 Cannes Lions International Festival of Creativity.

Adhemas says,

My chosen idea is partly inspired by the technique of my Adidas Original’s logo with addition of Photoshop power and represents how wild this festival is – as a previous winner I know there is a tough jungle to survive out there before you become a king.

Check out a few process shots, including the finished illustration below.

© Adhemas Batista