Advertising Campaigns

DirectoryofIllustration.com Website Re-Launch :: Find The World’s Best Illustrators

Check out our new look, with updated portfolios from over 1500 illustrators and animators. Artists are vetted through the Directory of Illustration marketing program, so you’ll find only the most professional talent here.

The images are the real heroes, with a new homepage that includes a rotation of Featured Artists, plenty of New Work and a unique Job Showcase highlighting recent commercial and editorial projects. Larger images and enhanced navigation make it easier than ever for art buyers to find the perfect illustrator for any project.

Serbin Communications worked with Jake Stutzman and his team at Elevate LLC to re-imagine both the front-end and the back-end of directoryofillustration.com. Art directors who use the site to find talent are enjoying a simpler, more immediate search experience and a design that focuses on the joy of discovery. At the same time, Elevate designed a smoother, more intuitive interface for artists and reps to upload their portfolios.

CREATIVES & ART BUYERS: Find the World’s Best Illustrators on directoryofillustration.com.

ARTISTS & REPS: Visit join.directoryofillustration.com to read success stories from our artists and find out how you can join our Online + Print + Social Media marketing program.

Shaw Nielsen for Dewar’s

Shaw Nielsen teamed up with Dewar’s to create colorful animations for this past Father’s Day.

The short GIFs feature men performing fatherly duties like mowing the lawn, fixing a car and barbecuing, all while enjoying a nice glass of Dewar’s Scotch.

Shaw is represented by Gerald & Cullen Rapp. See more of his work through his Directory of Illustration portfolio and at rappart.com.

©Shaw Nielsen

©Shaw Nielsen

Jude Buffum for SunRun

Jude Buffum created artwork that was used in 9 different animated spots for a recent SunRun ad campaign. Each spot features humorous animations that show how much energy solar panels can generate in a variety of situations.

All 9 of the short clips can be viewed here.

Jude is represented by Mendola Artists. View more of his work through his Directory of Illustration portfolio and at mendolaart.com.

Greg Newbold for BioMerieux

Greg Newbold created these fully digital paintings for BioMerieux, a French-based multinational corporation with a US division that specializes in testing for biological pathogens.

This set of illustrations is for a testing machine & process called Gene Up that tests food products before they go out to stores, to ensure they are safe and free of food-borne pathogens.

To see more of Greg’s work, visit his Directory of Illustration portfolio and his website: gregnewbold.com.

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

©Greg Newbold

Shaw Nielsen: FirstBank/TDA

FirstBank just released a hilarious, print & social campaign, featuring illustrations by Shaw Nielsen, that aims to educate its customers on mobile banking safety and etiquette.

In the campaign titled, “You can bank anywhere, but don’t”, characters are shown using their mobile banking apps in inappropriate locations, such as during a wedding and at a funeral.

Shaw is represented by Gerald & Cullen Rapp. See more of his work through his Directory of Illustration portfolio and at rappart.com.

©Shaw Nielsen

©Shaw Nielsen

©Shaw Nielsen

©Shaw Nielsen

©Shaw Nielsen

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UNA for FIA Formula E Racing 2015-2016

UNA (Use New Art) was commissioned by VCCP London & FIA Formula E Racing to create illustrations to be used to create promotional material for the 2015-2016 racing season that features 11 races in 10 countries. The project is still on-going and, once completed, will consist of 10 race location images and 20 driver illustrations.

Each of the artwork were inspired by the corresponding location, with each being based around a landmark or cultural iconography.

UNA is represented by Debut Art. Check out more of UNA’s work through their Directory of Illustration portfolio and at debutart.com.

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©UNA

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Peter Greenwood: CommonBond

Wonder if there’s a better way to get where you’re going? Peter Greenwood‘s striking digital illustrations for CommonBond’s latest advertising campaign has the answer!

Greenwood’s illustrations offer a subtle yet comical concept to CommonBond’s campaign claiming you can save over $14,000 when you refinance your student loans.

Peter is represented by Folio Art. Check out more of his fun illustrations through his Directory of Illustration portfolio or through folioart.co.uk.

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©Peter Greenwood

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©Peter Greenwood

Matt Zumbo: Koss

Matt Zumbo was commissioned by Koss to create artwork for a billboard advertising their headphones.

Matt says:

“Over the 30 years and 65 billboard illustrations I’ve enjoyed working on for Koss, we’ve often looked at pop culture for inspiration. However, this particular parody couldn’t show an actual character from Game of Thrones so the goal was to show a similar tough guy but of our own creation. The throne was at first glance to be the Classic throne but on second (or third) look, it’s composed of headphone jacks and components. The Raven wearing headphones to the left was kept secondary and is my favorite element.”

Matt is represented by Blasco Creative Artists. Explore more his work through his Directory of Illustration portfolio and at blascocreative.com.

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©Matt Zumbo

Graham Robson: Thameslink & Great Northern

Graham Robson was recently commissioned by Thameslink and Great Northern to create posters for their spring 2-for-1 promotion. One of the images was also used for the cover of Time Out London.

Graham is represented by Central Illustration Agency. See more of his work through his Directory of Illustration portfolio or at centralillustration.com.

©Graham Robson

©Graham Robson

©Graham Robson

©Graham Robson